The Influence of Consumer Preference, Brand Value, Product Innovation, and Green Brand on the Willingness to Pay Premium Green Product: Studyat Beauty Clinic Brand in Indonesia
نویسندگان
چکیده
منابع مشابه
The impact of brand equity on price premium, brand extension, brand preference and purchase intention
One of the most valuable assets of each firm is the brand of that firm. Whatever the �brand equity is more in the consumers, mind, the firm can gain more benefits from the consumers in its shadow. The continuous controlling of this concept is as a necessary step in its effective management. In recent decades, studying and searching about the brand has allocated a special position in different d...
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15 صفحه اولInvestigating the Role of Brand Orientation and Entrepreneurship Orientation on Brand Performance in Green Food Producers
Entrepreneurial orientation is a valuable structure for understanding how and why some companies are able to grow regularly over time through new ways. The aim of this study is to Investigating the role of Brand Orientation and Entrepreneurship orientation on Brand Performance in Green food producers. This is an applied and descriptive study and has been performed by the survey method. The samp...
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ژورنال
عنوان ژورنال: The International Journal of Business & Management
سال: 2019
ISSN: 2321-8916
DOI: 10.24940/theijbm/2019/v7/i7/bm1907-068